Advisor Group|”One Firm”

As the dust settled on the Ladenburg acquisition of 2020, our team re-packaged previously used assets to launch the first campaign under the Advisor Group brand instead of its five sub-brands. This ad campaign spanned social media, industry print, and digital publications to promote our firm’s top tools and programs:

• Succession and Acquisition - MySuccessionPlan website

• Advisor Marketing Consulting - MyCMO tool

• Business Coaching & Consulting - Advisor Business Intelligence tool

• Wealth Management Solutions - eQuipt

• Cybersecurity Program - CyberGuard program

• Women Forward Program

I led our team as the Content Manager. I developed copy for new social ads, emails, and landing pages, and owned the social ad strategy and execution for this multi-channel campaign on LinkedIn and Facebook. The campaign included the following assets:

• 5 white papers

• 11 social ad videos

• 11 static ads

• 6 landing pages

• 12 emails

Results: Unfortunately, our analyst left while I was on maternity leave after this campaign, so I do not have numbers to share. However, this campaign earned our team a finalist nomination for the Visionary Award for Best Overall Digital or CX Program at the Oracle Markie Awards.