Establishing the Osaic social media presence while gradually diminishing those of the growing list of sub-brands was no small feat. I developed the plan to consolidate 25 social media profiles into just 5 across LinkedIn, Facebook, Instagram, Twitter, and YouTube - all platforms had differing rules on how to execute these changes, what could be changed, how we could preserve followership, and how long it would take for changes to take effect. Coordination required extensive up-to-the-minute planning on my part to execute among a team of three along with our Hootsuite partner.

Additionally, I supported the social ad and executive social PR strategy surrounding the launch whila onboarding our new Social Media Director - a role I passed on in favor of Product Marketing.

This rebrand marked the end of my time managing the firm’s social media presence. Altogether, the brand launch garnered 31.5k post impressions, 5,977 engagement, a 19% engagement rate and 2,495 link clicks within the first day across all social media pages.

*Note - These screenshots are from Facebook and Instagram only. LinkedIn posts from this time are no longer accessible.