This 2019 campaign was the first recruiting campaign of its kind that I led at Advisor Group, which integrated social media ads on LinkedIn and Facebook to expand existing lead lists by offering four free thought leadership assets. I worked with several internal subject matter experts, our design team, and a content writer to develop and edit four white papers, infographics and social ad videos centered around the following topics:

• Succession and Acquisition (example provided here)

• Marketing Your Practice

• Keeping up with Technology Trends

• Wealth Management Solutions

I led our 3-person team as the Project Manager, Content Manager and Social Media Manager to create our first multi-channel campaign with the following assets - all replicated for 5 distinct brands:

• 4 white papers

• 4 infographics

• 4 social ad videos

• 4 static ads

• 4 landing pages

• 4 webinars

• 16 emails

Results: Generated 39,257 engaged leads and 18,120 highly engaged leads and added $17,000,000 in recruiting pipeline GDC.