Market Volatility Campaign

Written By Marisa Flores Hilyer

Campaign objective:

The goal of this campaign was to bolster awareness about one of Advisor Group’s newly acquired advantage companies, Ladenburg Asset Management, to affiliated advisors of Advisor Group. Ladenburg was at the time a newly acquired portfolio manager and market research team that regularly contributes to financial shows on FOX and other news networks. TheAdvisor Group Research.

The market volatility we experienced in 2022 the perfect opportunity to highlight the benefits of leveraging their models, or at the very least using their research and commentary in conversations with nervous clients. We created a multi-channel campaign for both an AG advisor audience and recruiting prospect audience, which included the following:

  • 2 videos (1 per audience)

  • 6 emails x 2 versions

  • 2 Market Update Calls ( 1 per audience)

  • 2 landing pages (1 per audience)

  • 3 whitepapers

  • 7 client emails

Marisa Flores Hilyer
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