As the dust settled on the Ladenburg acquisition of 2020, our team launched a new ad campaign across industry print and digital publications, and social media to promote our firm’s top tools and programs:

• Succession and Acquisition - MySuccessionPlan website

• Advisor Marketing Consulting - MyCMO tool

• Business Coaching & Consulting - Advisor Business Intelligence tool

• Wealth Management Solutions - eQuipt

• Cybersecurity Program - CyberGuard program

• Women Forward Program

I led our team as Content Manager and lead content writer/social media copywriter to create a multi-channel campaign, our first departure from a multi-firm branded campaign to one under the Advisor Group brand:

• 5 white papers

• 11 social ad videos

• 11 static ads

• 6 landing pages

• 12 emails

Results: Unfortunately, our analyst left while I was on maternity leave at the end of this year so I can’t share exact numbers. However, this campaign earned our team a finalist nomination for the Visionary Award for Best Overall Digital or CX Program at the Oracle Markie Awards.