Recruiting Campaign
With the onset of the Coronavirus in 2020, and a subsequent market crash, we leaned into our tagline -
“In Your Corner”
2020 marks the most hectic time in recent history and as a company, we wanted to ensure our advisors and clients knew we were supporting them 100% along the way. We created a Coronavirus Resource landing page with timely assets for advisors and their clients. I served as a content editor for a company-wide Covid Resource committee tasked with creating covid-specific materials and leveraged them in a recruiting marketing email campaign.
This campaign included:
5 emails x 4 brands
5 landing pages
8 guides
1 webinar
Results:
Combined with our advisor referral campaign, these campaigns generated 5,167 highly engaged leads and at least $18,000,000 in recruiting pipeline GDC
Recognized as a 2020 Annual Oracle Markie Awards Finalist for the Thinker Award for Best Innovation in CX (Marketing)
Emails #1 and #2 examples below in two of the four brands versioned for this campaign
Coronavirus Resources landing page
Shown in Woodbury branding (one of the four brands versioned)
Two of eight guides created for advisors